For Gilead , we had the opportunity to create and develop a naming convention and visual identity for an innovative internal workforce solution. Our collaborative process began with a deep dive into Gilead's culture, values, and the specific functionalities of the new program to ensure the name accurately reflected its purpose and the company's ethos. After a series of brainstorming sessions and feedback loops, we identified a name that resonated with both the leadership team and stakeholders, encapsulating the essence of the program's objectives and benefits.