2023

Strive

Strive, a well-established UK company, set its sights on expanding into the competitive US market. Recognising the critical role of a strong brand identity in international success, Strive embarked on a strategic rebranding initiative to align with its go-to-market (GTM) strategy for the US.
CLIENT
Strive
DELIVERABLES

Brand Strategy
Visual Identity
Brand Guidelines
Motion Design
Web Design

YEAR
2023
ROLE
Full Service

In addressing Strive's rebranding, our comprehensive solution focused on refining the brand strategy to ensure resonance across markets while maintaining its core essence. The approach included updating the visual identity for global appeal, engaging motion graphics, and overhauling the web presence for optimal engagement. By modernising the logo, refreshing the colour palette, and developing a user-centric website, we crafted a brand identity that effectively bridged Strive's heritage with its future aspirations. This strategic effort underscores the power of a well-executed brand strategy in driving international expansion, demonstrating how Strive successfully navigated the complexities of rebranding with confidence.

NEXT
PROJECT
/2024