Our approach was multifaceted, emphasising the creation of dynamic virtual design assets to capture and sustain audience interest. The core of our strategy included: We produced five high-quality promotional videos using Adobe After Effects and Cinema 4D, designed to engage and excite potential attendees about the upcoming virtual event. These videos served as a powerful tool for driving registration and participation, showcasing the innovative spirit and resilience of Kelly Services during challenging times. Beyond motion videos, our team developed a suite of virtual design assets tailored to enhance the online event environment. These assets were crafted to create a cohesive and immersive experience, ensuring that every participant, regardless of their location, felt connected and engaged throughout the event. The transition to a virtual event format, supported by our creative contributions, resulted in a highly successful outcome for Kelly Services. The promotional motion videos and virtual design assets not only facilitated a seamless online experience but also helped maintain the sense of community and connection that is often lost in the shift from in-person to virtual events.